Theme: Influence The World With Voices
A gathering of the top minds in Influencer Marketing in Singapore and Southeast Asia, Influencer Conference Asia (ICA) 2020 is Kobe Global Technologies’ inaugural conference in Marketing and Social Media. With Kobe already being the top choice in Influencer Marketing, this conference will be one to share and educate on how one can create more impactful and engaging marketing campaigns.
ICA 2020 brings together marketers across various brands and agencies, with experience and interest in Social Media Marketing. With industries including FMCGs, retail, travel, finance, fashion, beauty, and telcos, this is a networking opportunity not to be missed.
As a conference in Influencer Marketing, our speakers include a mix of the leaders in their marketing industries as well as leading content creators in Singapore.
Founder & CEO, Kobe Global Technologies
With almost 10 years of experience in embracing digital marketing, Evangeline is the Founder & CEO of Kobe Global Technologies Pte Ltd. Established in 2016, Kobe Global opens new market segments for consumer brands with their 5,200 relevant celebrity, macro, micro or everyday influencers reaching 45M audiences. Evangeline remains as a partner of PurpleClick Media, the 1st and only partner of Google, Facebook, Baidu in the region and has managed over USD$10 Million annual ad revenue across Singapore, Malaysia, and the Philippines in the region.
Dr Ang Peng Hwa is a professor at the Wee Kim Wee School of Communication and Information, Nanyang Technological University, teaching media law and policy. He is one of the three vice-presidents of CASE and also Chairman of the Advertising Standards Authority of Singapore. His teaching and research interests combine law and communication, touching on internet law and policy, censorship, and the social impact of media. A lawyer by training, he worked as a journalist before going on to pursue a Master’s in communication management at the University of Southern California and a Ph.D. in the mass media at Michigan State University.
PR Manager, LG Household & Healthcare
With close to a decade of experience in Public Relations & Marketing Communications, Alfred was previously the Senior Brand Manager for CNP Cosmetics & Cremorlab under Cosmeceutical Inc.and presently the Marketing Lead for LG Household & Health Care’s Luxury Beauty Division in Singapore, taking care of the two major luxury beauty brands – The History of Whoo & SU:M37°. Brimming with passion about the awe-inspiring ideals of strategic storytelling to actively engage consumers to firstly acquire brand recognition and thereafter promoting life-changing experiences with the confidence of good skin, Alfred has had the humble opportunity to discuss & educate topics of skin health on multiple accounts with media features on Kiss 92, UFM 100.3, Her World Beauty Awards, CLEO.com.sg, as well as guest speaking for several skincare workshops hosted by SPHM.
Creative Director, Weber Shandwick
Uma Rudd Chia is an award-winning creative director, best selling author and a global keynote speaker. Over the past decade, Uma has held regional and global roles at leading advertising agencies in Hong Kong, Australia and Singapore. With over 60 keynotes on technology, innovation, she has graced the stages of 9 countries and engaged over 100,000 people. Uma is the founder of The Female Idea movement, a platform that advocates the need for more women leaders in the creative arena. LinkedIn influencer, Uma often blogs on future technology and her ideas to make the world better. She’s got an M.A. in Digital Media Management & Technology from Hyper Island. A mother of two human kids, a fur baby and happily married to one husband for the past 20 years, Uma is currently Creative Director at Weber Shandwick.
Head of Yahoo TV, Southeast Asia, Verizon Media
Carey is Head of Yahoo TV, Southeast Asia, where she leads a team of millennials creating relevant content for millennials via mixed reality, motion capture, virtual characters and live streaming experiences. A firm advocate for digital disruption and new technologies, she forged a career working in traditional advertising agencies, start-ups, and digital media. Her repertoire of skills includes content marketing, business development, editorial content and product management – while her decade-long career in digital media has armed her with a potent blend of cross-industry experience encompassing insurance, travel, healthcare, and e-commerce.
Principal Consultant, Asia Pacific, Fortinet
Anthony has nearly 20 years professional experience as a cybersecurity pioneering professional, advocate and business leader in the Asia Pacific region, and is competent in many various aspects of cybersecurity, his recent and current pursuits being application security, cloud security, SCADA /ICS /OIT and Smart/Safe cities. Anthony is a long-time popular public speaker and content contributor at many business, industry, academic and government /defense conferences and media (print, broadcast, internet) in the region, and interviewed often on Singapore TV News. He has been a presenter at all 3 annual editions of the prestigious RSA Conference APJ (2013-2015), a guest and adjunct instructor at several universities (Master’s Degree) and Singapore Polytechnic (final year) on matters of cybersecurity and governance, and was an inaugural member of IBM’s Asean Cloud and Smart Cities committees.
Lead Consultant, Timber Wolf Media
Miguel is an entrepreneur, podcast producer, public speaker and media & marketing consultant. Throughout his 30-year career, he has played senior change agent roles and led marketing teams for major brands like Nokia, PayPal, Singtel, Mediacorp, CNBC, Yahoo! and MTV. As a business leader, Miguel is frequently interviewed by media and invited to speak at conferences in the areas of digital transformation, media and marketing. He is often invited to train marketers in brand storytelling & content marketing. He is also an investor, advisor and mentor to technology start-ups.
Chow is a multi-faceted host & personality on The Smart Local TV where you can find her exploring hidden food gems across the country or challenging herself with new & unique experiences. While she is a freshly minted member of the Content Strategy team in The Smart Local, Chow has always experimented with the content on her own Instagram account. She deeply believes in the value of storytelling to illustrate not just her genuine opinions or personality but also, her clients’ brand messaging. More importantly, Chow takes pride in creating content that is engaging & she believes in maintaining a conversation with her community. She understands that the social media landscape is ever-changing & this drives her to adapt to trends & challenging her creativity.
Denise Keller is a presenter, producer and director. The Singaporean talent started her career as a host on MTV, but she is best known for her award-winning work on TLC and the Discovery Channel. Her on-air performance at Discovery earned her the Best Presenter Trophy at the Asian Television Awards. Today, she has launched a new content production company that strives to produce broadcast level content for brands in the travel, wellness and beauty space. Whether it’s a social media campaign, advertising campaign or television documentary, Denise brings her own personal touch to help brands tell their story on screens big or small.
Mong Chin, otherwise known by her online moniker, Mongabong , is a beauty, lifestyle influencer from singapore. She’s a beauty junkie and enjoys sharing her love for everything beauty through her instagram images, short videos and makeup tutorials on Youtube. Also an avid traveller, Mong shares her own tips and experiences through her platforms, prioritising communicating with her followers on a daily basis through the likes of comments, direct messages, and answering their questions through Q&As and more.
Creative Director, Keller:Media
‘Gax’ has fronted some of the best creative agencies in Asia. As a Creative Director, he has worked with some of the biggest names in the business. Names like FCB, Ogilvy, Dentsu and Goodby, Silverstein & Partners (San Francisco). He has struck international award show gold in Cannes, The Effies, The One Show and D&AD. In early 2012, he started his own agency which was later purchased by the Dentsu Aegis Network. A storyteller at heart, he has created various integrated and social media campaigns for clients like: AMEX, Expedia, Heineken, Hyundai, INTEL, The Health Promotion Board, Qatar Airlines, Genting Dream Cruises and TripAdvisor.
Co-Founder, Night Owl Cinematics
She is the de-facto, or some may call it, OG Xiao Bitch in Singapore. Co-founder of NOC and proud wife of Ryan, Sylvia is a competent leader whose selfless contributions brought NOC to its heights today. A jack of all trades, Sylvia delves not only into a series of marketing and PR-related issues for NOC, but she is also manager to her talents-turned-friends and director for numerous NOC videos. Also a naturally witty and versatile individual, she partakes in a myriad of on-screen roles such as acting and hosting, which often leaves an indelible impression on its viewers. One striking feature that makes Sylvia such an outstanding online personality is her ability to remain true and genuine amidst the influencer ‘rat race’ within her industry. Her role as the President of NOC Community Club is a strong testament of her sincerity as a person, as she engages in a great deal of volunteer work along with NOC members outside of her busy schedule. With an unflinching desire to remain true to herself both online and offline, Sylvia is someone worth looking up to in this day and age.
Founder & Editor in Chief, Asian Scientist Magazine
Dr. Juliana Chan is the founder and CEO of Wildtype Media Group, Asia’s leading STEM-focused media company, spanning digital, print, custom publishing and events. Wildtype Media publishes magazine titles such as Asian Scientist Magazine and Supercomputing Asia, award-winning titles available both online and in print. She received a bachelor’s degree in natural sciences from the University of Cambridge, and a PhD degree in biology from the Massachusetts Institute of Technology (MIT). Awards received include the L’Oréal-UNESCO For Women in Science National Fellowship, the Singapore Youth Award and MIT Technology Review’s 10 Innovators Under 35 (Asia). Juliana’s research into drug delivery and nanomedicine has been featured by The BBC, MIT Technology Review and South China Morning Post, and she is an inventor on four patents, one of which has been licensed for commercialization by Pfizer. Juliana is a Young Global Leader of the World Economic Forum (WEF), and she serves on the WEF Technology Pioneers Selection Committee.
Co-Founder, Elliot & CO
Jeremy is the co-founder and CEO of Elliot & Co, one of Singapore, Malaysia and Indonesia’s fastest growing public relations (PR) agencies. Jeremy has been in the PR industry for almost a decade and has been involved across a spectrum of campaigns and clients, including those in real estate, FMCG, healthcare, luxury, IT and hospitality. His most prominent clients include Grab (where he ran award winning campaigns), Braun, GuocoLand, Richemont Group, International SOS and Sage Software among others. However, his real passion lies with start-ups & SMEs. Through Prospr Communications, he has served more than 400 SMEs and startups in a short three year period. Having educated close to 1,000 SMEs on the power of public relations and with an intimate knowledge of the gaps in the start-up & SME market with regard to PR, Jeremy is leading the charge to allow brands of all sizes to attain their own cover story.
Account Director, LinkedIn
Jonathan heads up the mid-market Technology and Retail vertical at Linkedin. He is a media professional with 9 years of digital marketing experience and has worked extensively with international brands across the B2B and B2C space. In the course of his career he has successfully helped many of these brands develop and execute their digital marketing frameworks and strategies. At LinkedIn, he partners closely with CMOs and their teams to solve complex marketing challenges to help grow their businesses
Founder & CEO, SGAG & MGAG
Karl is the CEO and Co-Founder of Hepmil Media Group. His work at Hepmil Media Group has led him to establish strong partnerships with the largest brand partners in the region to co-produce some of the most viral and award-winning content. Karl was named as a Forbes 30 Under 30 in Asia class of 2017. HEPMIL MEDIA GROUP is a network of technology-driven media companies that serves to better the lives of millions in South East Asia through content that engages and entertains. Hepmil Media Group runs the popular digital content platforms such as SGAG (Singapore), MGAG (Malaysia) & PGAG (Philippines). The group’s content is seen by over 20 million millennials across the region weekly.
Co-Founder & CEO, Farmz & Asia's Juice Guru
Mark Leong is known as The Asia’s Juice Guru’, a speaker, an author of ‘From Flabby to Fitty in 23 Days’ which has sold more than 350,000 copies worldwide, a creator of inspirational, viral, and provoking contents which has accumulated over 5 million views on Facebook alone. Mark has been honoured by IFAH as one of the “2019 Top 100 Global Healthcare Leaders’ for transforming more than a thousand lives worldwide. He is also the CEO of Farmz Asia Group, Asia’s first company in Food and Nutrition Education aimed to Reverse Chronic Lifestyle Disease for Asian’s through science. His work has also touched the lives of big names such as John Lee, Prince Ea, and Cesar Milan. He has also initiated the Asia’s Food Revolution movement in educating kids and changing the food served in schools.
Co-Founder & CMO, AiChat
Matthew is currently the CMO and co-founder at AiChat – an award-winning chatbot solution provider with enterprise clientele across the region. A serial entrepreneur with previous endeavours in content production and digital consultancy, he is passionate about digital disruptions and strategies that can impact and redefine business growth.
0830 – 0930 Registration + Coffee
0930 – 1000 Opening Remarks + Why Big And Small Brands Continue To Fail At Influencer Marketing Strategy
1000 – 1030 Social Media Ethics: Keeping The Law And Order Of The Internet
1030 – 1050 Morning Tea Break
1050 – 1130 How Influencer Marketing Is Disrupting Beauty Industry
1130 – 1200 Virtual/Reality – The Reality Of Virtual Influencers
1200 – 1300 Lunch Break
1300 – 1340 Audio Is The New Video: How Brands Can Develop Their Own Influence Channel
1340 – 1420 Content Marketing 101: How To Keep Your Audiences Engaged With Content
1420 – 1500 Influencer Marketing For B2B: How To Get Your Branding Notice
1500 – 1530 The Impact Of Artificial Intelligence On Marketing
1530 – 1550 Afternoon Tea Break
1550 – 1620 Your Personal Branding Is Just As Important As Your Business Branding
1620 – 1650 Humour Is A Serious Business
1650 – 1730 How Social Media Has Changed The Way We Sell
1730 Closing Remark
By attending Influencer Conference Asia 2020, you will:
– Create your own successful digital marketing strategies and social media marketing campaigns
– Be inspired and stay ahead of the online trends
– Learn from the thought leaders in influencer marketing
– Learn from influencers who eat breathe and sleep social media
– Network and have the opportunity to collab with industry leaders
– Expose your brand to influencer
– Networking with like-minded peers
– Gain insights on how to improve your business’s marketing campaigns
– Learn from the social media platforms on how you can create better content
ICA 2020 Partners
Kobe (口碑) kō-bē is an award-winning Artificial Intelligence Influencer Marketing platform that connects brands and agencies with relevant celebrity, macro, micro or everyday influencers, Instagrammers, bloggers or youtubers. We use social media and influencer marketing to build your brand image and engage your target market to talk about you.